How can you recession proof your business during the current crisis with Guillaume Kloof.

“Your Personal Branding will be even more important during a time of crisis.” – Guillaume Kloof, Managing Partner at Valley Date Venture Partners.

The current crisis caused COVID-19 is unexpected for all of us and unfortunately, not every business benefits from it. Especially entrepreneurs, it creates many more challenges for our businesses but as most entrepreneurs know, every challenge provides a new opportunity. This is one of the many reasons why we  invited Guillaume to be our guest speaker.

During this online meeting, Guillaume shared several strategies we can apply to our businesses to support it during a crisis. He highlighted Personal Branding as one of the most important strategies, something we are all well aware off but don’t use to its full potential. By staying true to yourself, people trust you more and you stand out from your competition. By collecting reviews from your biggest fans, for example, you can show how others perceive you. Moreover, Guillaume highlighted the importance of establishing and maintaining strong relationships especially with your best customers as they will help you promote your business and thus positively influence on your business.

Throughout the session Guillaume was open to answer any questions and specifically for their business. We closed this mornings session with our trademark ‘’Leads and Needs’’ where the participants shared any needs they may have for their business or offered suggestions and solutions to others.

Thanks very much to our Guillaume for his time and insightful presentation , to Julia Derenko, our intern, for this blog recap, to every participant for joining our event even during these difficult times, and to Jennifer Nunez for all her Marketing support.

Looking forward to meeting you at Guillaume’s Online Workshop: Creating a Recession Proof Business which takes place on April 22nd.

– Lara